Change Please was founded on a purposeful vision, an emotive story and created compelling results very quickly around a quality product and service - seizing opportunities and partnerships to drive growth. We decided that it is now time to build on what we have created and to redefine the way the brand expresses itself, alongside its behaviour and identity.

To be disruptive and harness the power of people for change, JKR Foundation (part of Jones Knowles Ritchie) set about defining what would make Change Please distinctive across every interaction people had with the brand. They went to the streets and discovered a wealth of creativity and craft, disarming optimism and empowering spirit in the people they met. The JKR Foundation inspired the new Change Please identity. They paired street art with craft coffee codes and our unique blend of personality to ensure everyone gets a rewarding exchange and a double shot of happiness. Every. Single. Time.

Today, we believe that we have a new bold, energetic and premium brand that will stimulate our business, help us create new growth in an ever-evolving market and fit for 2021 and beyond.

A huge thank you to all of our partners, who we worked with to bring the brand to life. We can’t wait to share what we’ve been up to, from packaging design to retail sites, social and much more...